Brand Identity
Studio Identity
A brand built from the product strategy outward, not the logo inward.
Brand · Guidelines
Role
Designer
Timeline
2021
Tools
Figma, Illustrator
Summary
Positioning first, then the symbol — so the identity says something the studio can actually deliver on.
About Project
Product Overview
A product studio that needed an identity able to hold up across pitch decks, a site and product surfaces.
The Role
I ran positioning workshops, designed the symbol and type system, and wrote the guidelines.
Problems & Challenges
A mark that reads at favicon size and still carries the idea at billboard size.
Goals & Objectives
Give the team a system they can apply without a designer in the room.